Selfridges recently launched a new designer streetwear department at its London flagship location and with it, the only free wooden indoor skate bowl in the UK.
The high-end department store included The Designer Street Room on its menswear floor, although Selfridges has made it clear that the space is gender-neutral and female shoppers are welcome to explore the fashion for men. The indoor skate bowl is fully enclosed yet provides a great view that overlooks the Oxford and Duke streets.
By introducing this new street style-focused department and an accompanying indoor skate bowl, Selfridges is aiming to improve consumer experiences and boost foot traffic. Many high street retailers across the UK are being forced to shutter their doors or innovate and adapt in order to better compete with online rivals.