In Japan, Baskin-Robbins Launched a Fresh Strawberry Sundae in Winter
Laura McQuarrie — March 1, 2017 — Lifestyle
References: japantimes.co.jp
Baskin-Robbins stores across Japan are now serving the 'Fresh Strawberry Sundae' as a new seasonal offering until early March.
Customers with a sweet tooth now have the chance to order this new "winter sundae" as a single or double cup size and choose their base ice cream flavor. Rather than offering a standard strawberry sundae with fixed items, Baskin-Robbins encourages mixing and matching. For instance, the ice cream dessert may be topped with whipped cream and one's choice of chocolate or strawberry sauce, or a bunch of fresh strawberries.
Ice cream is by no means a warming dessert, but this fact does not stop consumers across the world from finding comfort in it year-round, even in the coldest of winter months.
Customers with a sweet tooth now have the chance to order this new "winter sundae" as a single or double cup size and choose their base ice cream flavor. Rather than offering a standard strawberry sundae with fixed items, Baskin-Robbins encourages mixing and matching. For instance, the ice cream dessert may be topped with whipped cream and one's choice of chocolate or strawberry sauce, or a bunch of fresh strawberries.
Ice cream is by no means a warming dessert, but this fact does not stop consumers across the world from finding comfort in it year-round, even in the coldest of winter months.
Trend Themes
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Seasonal Desserts — Baskin-Robbins' launch of the 'Fresh Strawberry Sundae' showcases a trend for seasonal desserts in the ice cream industry
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Customizable Offerings — Baskin-Robbins' 'Fresh Strawberry Sundae' allows customers to mix and match toppings and flavors, highlighting a trend for customizable offerings in the food industry
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Year-round Comfort Foods — Consumers' desire for ice cream despite the cold weather underscores a larger trend for year-round comfort foods in the food industry
Industry Implications
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Ice Cream — Baskin-Robbins' launch of the 'Fresh Strawberry Sundae' showcases innovative opportunities for the ice cream industry to create seasonal and customizable offerings
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Food and Beverage — Customizable and seasonal offerings like Baskin-Robbins' 'Fresh Strawberry Sundae' highlight opportunities for innovation in the food and beverage industry
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Hospitality — The trend for year-round comfort foods, like ice cream, creates innovative opportunities for hotels and restaurants within the hospitality industry
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