Just ahead of Father's Day, BJ’s Restaurant and Brewhouse debuted a new Strawberry Shortcake Pizookie.
BJ's Pizookie is one of the chain's most popular desserts and consists of a deep dish cookie cooked in a hot skillet. The new Strawberry Shortcake Pizookie starts with a freshly baked sugar cookie served in a hot skillet. The buttery cookie is then topped with fresh strawberries, a sweet strawberry purée, rich vanilla bean ice cream, and a dollop of whipped cream.
The indulgent new dessert is available now through Sunday, June 21, 2020, at participating BJ's locations. The new Pizookie flavor will also be joined by a number of new entrees, including Slow-Roasted Tri-Tip, and a new seasonal BJ’s Enchantress Golden Pilsner.
Image Credit: <i> BJ’s Restaurant and Brewhouse.</i>
What's Driving This Trend
- Skillet Desserts
- Opportunity to explore new flavor and presentation options for skillet desserts.
- Fruit-flavored Desserts
- Opportunity to experiment with new fruit flavor combinations in desserts.
- Limited-time Offerings
- Opportunity to create buzz and boost sales through limited-time menu offerings.
Who This Affects Most
- Casual Dining
- Casual dining restaurants can create unique and indulgent desserts to attract customers.
- Breweries
- Breweries can collaborate with restaurants to offer unique craft beer and food pairings.
- Retail Baked Goods
- Retail baked goods companies can create fruit-flavored skillet desserts for consumers to make at home.
