Aesthetic Automobile Editorials

The Dazed 2014 Stranded At The Drive In Photoshoot is Car Bound

The Dazed Magazine Fall 2014 Stranded At The Drive In editorial featuring model Annely Bouma is set within the front and back seats of an old school automobile. Photographer Alexander Huseby put together the laid back production, showcasing the automobile by way of faded sepia tones.

Stylist Jacob K matched the old school themes present in Stranded At The Drive In with evident nods to the 1970s. Displayed via Huseby's pictures are athletic jerseys, button up denim jackets, plaid skirts, school girl ensembles, collared shirts, mini skirts and crop tops. The items speak to the 1970s in a subdued manner, seen in the infrequent use of color and the evident preference for muted autumn tones.

Automobile-themed Fashion
There is a potential for garment companies to collaborate with automobile brands to create apparel lines that complement their vehicles.
Retro-inspired Photography
Photography studios can experiment with retro filters for an increasingly popular vintage-themed photo shoot.
Nostalgic Fashion Editorials
Fashion brands have a disruptive innovation opportunity to appeal to the older generation by incorporating subtle nods to vintage eras in their clothing lines.

Who This Affects Most

Automotive
Automobile companies can create merchandise specific to their brand, like denim jackets or school girl skirts that have their logos on them.
Photography
Photography studios can experiment with retro filters for an increasingly popular vintage-themed photo shoot.
Fashion
Fashion brands can expand their target audience by incorporating subtle nods to vintage eras in their clothing lines without excluding the younger generation.
SCORE
2.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 18%
Freshness 8%