This ad for Spanko Natural Baby Bedding from Warsaw, Poland is an absolute delight. I love the use of pure white as well as the sunlight over the baby and stork's faces.
It is funny and touching at the same time, and makes great use of visuals to reference the mythology of stork delivery.
Advertising Agency: Cichob¹dÅ¸, Warsaw, Poland
Creative Director / Art Director: Urai Muga
Published: September 2008
Implications - Using recognizable features like storks is an excellent way for a company to appear relatable in the eyes of consumers. This particular bedding instantly gains an aura of comport and sophistication through the use of classic babies' faces and storks.