While there are many ways to market and catch the attention of shoppers, store mannequins is one that is easy, inexpensive and in-your-face. The Millennial women's clothing store, Forever 21, is using that marketing technique and creating an even more eye-catching design. It not only dresses the mannequins in clothing that would be worn by young females but designs the models to be dancing like them too.
The comical but effective store mannequins appear to be twerking, with their limbs in all kinds of positions and some getting low to the floor. Many clothing stores have started to get creative by straying away from the typical white bald mannequin by adding hair, ordering them in black or colors and sometimes giving them facial features. These interesting dancing models however get attention and generate social media posts as well.