This Stockholm Urban Outfitters store is a hipster's dream! The studio Koncept AB is responsible for turning this abandoned, retro movie house into a fashionista mecca. Once known as Röda Kvarn, the space is now magically an Urban Outfitters that is decked out to the nines.
This Stockholm Urban Outfitters is trying something truly unique and innovative in order to make a lasting impression on their customers. By having atypical decor such as sky-high ceilings, elaborate chandeliers and a marquee facade, this brand is creating an experience for consumers. This retail shop is no longer just a place to go to pick up a new pair of skinny jeans or non-prescription glasses, it's a destination that people want to check out regardless of what's in stock.