Steven Chu's 'Night Hustler' editorial shows Gene Fedorenko and Jamil Ramirez in the shady world of people who prefer the obscurity and anonymity of night. Whether they're leaned up against railroad ties or sitting scantily clad alongside a highway, it's clear that true characters often don't see the light of day.
We've featured a number of editorial shoots that take place under the cloak of night. Check out some of my favorites below.
Implications - This particular series of photos is effective in that it's evocative of movies, which are one of consumers' major sources for escapism. Consumers gravitate towards escapist materials because they alleviate stress. Corporations may similarly produce media campaigns with a cinematic feel in order to entice consumers into listening to the company's messages.