The sterile interior design concept for Amsterdam's White Store was conceived by XML's creative team. The minimalist space is located inside a 17th century tunnel that has been transformed into a shop that sells health drinks and water.
Much like its fluid products, the White Store references a pharmaceutical theme and features a translucent central element that acts as its focal point. The space also features illuminated shelves that are stocked with their bottled products. Amsterdam's futuristic retailer is painted a stark white that matches with the ambiguous and utilitarian uniforms of its employees.
The shop's sterile interior design is like something out of a modern sci-fi film and is evocative of the retailer's powerful brand identity.
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