Stephen Gell photographed the best bright outfits found on the SS11 runways. The editorial is called Rainbow Bright and features outfits from brands such as Pinko, Dr Martens, Jaeger and Folli Follie.
The colorblocked fashion is sure to get you excited for the upcoming season. Throughout the shoot, you will find dresses, boots, jackets and more. The happy model and Stephen Gell provide a fun and quirky photoshoot that will make you smile.
Implications - DIG DEEPER. WHY IS A SHOCK TACTIC MORE EFFECTIVE NOW THAN EVER?
Consumers greatly appreciate images that strike them immediately off the bat. Buyers are attracted to things that stand out from a crowd and businesses could profit by using shock tactics and arresting images in their campaigns or brand to entice the consumer.