The Stella McCartney Spring 2010 campaign features her childhood friend 'Lucky,' the family's pet dalmatian. The actual backdrop of Lucky was photographed by Stella's mother, Linda McCartney, back in 1976. The black and white background of Lucky's spot contrasts the bright spring colors modeled by Natalia Vodianova. The combination of Linda's low-maintenance photography matched with the genius fashiontography of Mert Alas and Marcus Piggott makes for an attention-grabbing spring campaign.
Implications - The contrast between the two styles of photos and the unique use of color makes the designs an eye-popping favorite! The campaign is not the first to use animals as accents and accessories, but rest assured, these adorable pups do not steal the spotlight from McCartney's stunning designs.