Models debuting a collection of swimwear don't often get to take the plunge, but this was not the case for the Stella McCartney for Adidas Spring/Summer 2014 runway. Rather than setting up a traditional catwalk, this unique runway show consisted of a long tank of glass, set up so that models outfitted in Adidas swimwear could show off the gear as it was meant to be worn underwater.
As well as being far more entertaining than a regular swimwear runway show, this dynamic display is a great testament to how these designs perform. On top of the swimmers, McCartney presented other sportswear garments on groups of gymnasts, indoor cyclists and joggers, having models break a sweat.
Synchronized Swimwear Stunts
More Stats +/-
Energetic Beach Editorials
Skate Park Editorials
Shaded Couture Editorials
Subtly Edgy Fashion
Playfully Sophisticated Editorials
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.