Afew and Hummel Join Forces for the Stay Foolish Marathona Shoe

 - Feb 16, 2019
References: hummel.net & hypebeast
Afew celebrates its 10th anniversary with a series of collaborative work -- the latest is made in conjunction with Hummel, delivering the 'Stay Foolish' iteration of the Marathona sneakers. The Stay Foolish theme is drawn from the concept of childhood, paying 'homage to our inner child and a reminder to not forget our dreams." This idea is translated physically onto the sneakers with a quote that reads "Sometimes we lose sight of our real dreams because we just get tied up in the daily grind."

A playful touch is the reminiscent "floor is lava" concept that dives into a child's imagination. The Stay Foolish theme reminds people to keep that nostalgic energy alive and even the design looks as if it was created for children. The logo boasts a childlike aesthetic alongside different elements that directly reference the theme. The latest honoring sneakers are set to launch on February 23rd.