The new State Farm app is progressive in how it helps the insurance company reposition its relationship with its customers. The app provides a score for each journey and tips on how the insured driver can improve his or her road skills.
In creating the Sate Farm app, the insurance company tried to tackle three of the most dangerous driving maneuvers: hard acceleration, hard deceleration and hard swerves. The ingenuity of the State Farm app is that it successfully takes into account the interests of the insurance company and the driver. For the former, safer drivers means that State Farm has to pay out less claims; for the latter, it means safer roads and lower premiums. This is definitely an app worth checking out.
Interactive Baby-Naming Apps
Emotion Evoking Apps
Stellar iPad Music Apps
Musical Barcode Apps
Credit Card Apps
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.