IQ-Boosting Wearables

The 'Starling' is a Children's Wearable That Tracks Each Word Said in a Day

Although we typically associate wearables with fitness, the 'Starling' is a vastly different product. The Starling is a children's wearable that attaches to a child's clothes, stroller or carseat and tracks each word that is said and heard each day.

Creators of Starling have researched the effects of vocabulary development and found that improvements made earlier in childhood can create a positive trajectory for the rest of their lives. Furthermore, the team boasts that 82% of brain development happens before the age of three. In using this research, Starling will be paired with a smartphone app that provides information and analytics, but more importantly, recommends activities parents can do that ensure a child will continue to improve.

Starling is not only a fun and educational tool, it is part of a larger movement that hopes to revolutionize people's mindset regarding early education.

Childhood Language Development
There is an increased focus on using wearables to track and enhance children's vocabulary development.
Early Education Technology
Technology is being utilized to provide parents with tools to optimize their child's learning and brain development from a young age.
Mindset Shift in Early Education
There is a growing movement to change perceptions and approaches towards early education, using innovative tools like wearables.

Where This Applies

Wearable Technology
The wearable technology industry is expanding its focus to include products that benefit childhood language development.
Educational Technology
The educational technology industry is incorporating wearables as tools for early education and language development.
Parenting and Childcare
Parents and childcare providers are embracing wearables as tools to enhance and track childhood language development.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 28%
Activity 43%
Freshness 8%