Starbucks has just celebrated 20 years of being in New York City, and to honor that, in conjunction with an Adweek interview, it released a Starbucks video via Instagram.
The brand’s CMO Sharon Rothstein discussed the brand's marketing and touched on topics such as where Starbuck’s plans to aim its social and mobile marketing. There are three questions asked by a reporter from Adweek and each lasts the allotted Instagram video time of 15 seconds. The main point from the interviews is that Starbucks is unveiling new coffee and food menus and has an increased emphasis on designing a store that fits the area.
This short spot allows consumers to get an idea of the direction that the brand is taking, and showcases its connection with fans via social media. Through this simple task, competitors and supporters can know important valuable information and how to accommodate their brand to reach the needs of consumers.
Key Themes Behind This Trend
- Mobile Marketing Emphasis
- Starbucks plans on emphasizing its social and mobile marketing strategies.
- New Coffee and Food Menus
- Starbucks is unveiling new coffee and food menus.
- Store Design Customization
- Starbucks plans on designing stores that fit the area they are in.
Where This Applies
- Food and Beverage Industry
- The food and beverage industry should consider customizing menus based on location.
- Retail Industry
- The retail industry should consider customizing store designs to fit the location they are in.
- Marketing Industry
- The marketing industry should consider emphasizing mobile marketing strategies.
