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These Starbucks Videos Give an Idea of the Company’s Direction

 - Mar 26, 2014
References: adweek
Starbucks has just celebrated 20 years of being in New York City, and to honor that, in conjunction with an Adweek interview, it released a Starbucks video via Instagram.

The brand’s CMO Sharon Rothstein discussed the brand's marketing and touched on topics such as where Starbuck’s plans to aim its social and mobile marketing. There are three questions asked by a reporter from Adweek and each lasts the allotted Instagram video time of 15 seconds. The main point from the interviews is that Starbucks is unveiling new coffee and food menus and has an increased emphasis on designing a store that fits the area.

This short spot allows consumers to get an idea of the direction that the brand is taking, and showcases its connection with fans via social media. Through this simple task, competitors and supporters can know important valuable information and how to accommodate their brand to reach the needs of consumers.