Ultimate fans of a certain sci-fi franchise will fall in love with the Star Trek Body Pillows, and that might not be a figure of speech. Comprised of two versions, one depicting Captain Kirk while the other captures the form of Spock. Both have been sexualized to make cuddle time a little more than an innocent pastime. Instead, men and women may become a little to enthusiastic when curling up with these cushions.
Created by Etsy seller Damien Murphy of IdentityProductions, which is based in Brampton, Canada, the Star Trek Body Pillows is made using soft satin fabric and an invisable zipper. The illustrations that appear on the cushion is Murphy's very own. The images are clearly inspired by his gaming background. The Star Trek Body Pillows are made to order.
What's Driving This Trend
- Sci-fi Themed Home Decor
- Opportunity for companies to create sci-fi themed home decor products like Star Trek Body Pillows and capitalize on the increasing popularity of sci-fi franchises.
- Sensualized Character Merchandise
- Disruptive innovation opportunity for companies to create merchandising items that depict characters from popular franchises in a more sensualized way to appeal to niche fan groups.
- Customized Character Merchandise
- Opportunity for companies to create customized character merchandise on-demand, similar to Etsy seller Damien Murphy's Star Trek Body Pillows.
Who This Affects Most
- Home Decor
- Home decor industry can capitalize on the increasing popularity of sci-fi franchises and produce sci-fi themed products like Star Trek Body Pillows.
- Merchandising
- A new niche market exists for merchandising items that depict characters from popular franchises in a more sensualized way, creating an opportunity for companies to expand their product lines in this direction.
- Custom Printing
- Companies can fill the demand for customized character merchandise with on-demand printing services, similar to Etsy seller IdentityProductions who creates the Star Trek Body Pillows.
