Albino & Preto introduce its latest offerings -- this time, working in collaboration with the iconic science fiction series, Star Trek. The main design inspiration behind the capsule centers around intelligent beings that exist across the different planets, who "live in a condition of peace and mutual benefit."
The collection also taps into the art of Brazillian jiu-jitsu, showcased through the variety of different silhouettes. The capsule is made up of tees, long sleeve tops, training shorts, jui-jitsu kimonos, and rash guards as well. Every item in the capsule is detailed with notable Star Trek emblems and graphics, along with branding details that nod to A&P, complete with the signature"Live Long & Prosper" Vulcan salute.
Image Credit: Albino & Preto, Star Trek
Key Themes Behind This Trend
- Sci-fi Themed Apparel
- Fashion and merchandising companies can create more collaborations such as this to sell their products to devoted fans of franchises.
- Collaborative Collections
- Companies in different sectors can work together to reach a larger audience and create diversified products.
- Sport-themed Fashion
- Athletic goods companies can create collections that mix fashion and functionality to entice a larger demographic of consumers.
Where This Applies
- Fashion
- Fashion companies can create more limited edition or collaborative collections to keep up with the trend of fandom culture.
- Merchandising
- Merchandising companies can take advantage of fan culture to create more unique and creative products that appeal to franchises' loyal customer base.
- Athletic Goods
- Athletic goods companies can diversify their offering by creating fashion-forward sportswear that catches the eye of both athletes and fashion-conscious customers.
