Media Mavens as Marketers Tell NBC How To Reach Women

 - Jan 13, 2009
References: tvweek
Chief Marketing Officers of major corporations like NBC just love to hang with the stars. When they can’t find an event to attend, they just put out a call for an "advisory panel" and hire them.

CMOs also like to suck up to people who control advertising budgets. Maria Bartiromo, Meredith Vieira, Tori Spelling, and similar unreal people are going to advise NBC on how to reach their female audience. Oh yes, they will blog (gotta have that social media buzzword) and write for a newsletter (a what?)