Customizable Cosmetic Stacks

Subtl's Stak 2.0 Makes a Whole Makeup Routine Palm-Sized

Stak 2.0 is the newest release from Subtl and it makes it possible for consumers to create custom makeup stacks that are ready to be taken anywhere without needing much space. This convenient, space-saving beauty innovation offers a variety of products for the face, lips and eyes to suit all complexions.

When it comes to building out their custom stack, consumers can mix and match various beauty products from the brand, and make the most of new and improved pods and packaging. With refillable designs and mono-material technology, these new beauty stacks are more sustainable.

Created to suit on-the-go individuals, travelers, working professionals, as well as beauty minimalists, these stackable formulas feature skin-caring ingredients like Vitamin E and bayberry fruit wax.

Customizable Cosmetic Stacks
Subtl's Stak 2.0 offers customizable makeup stacks for on-the-go individuals, providing convenience and space-saving solutions.
Refillable Designs
Subtl's Stak 2.0 introduces refillable designs and mono-material technology for more sustainable beauty products.
Skin-caring Ingredients
Subtl's Stak 2.0 incorporates skin-caring ingredients like Vitamin E and bayberry fruit wax into their stackable formulas.

Where This Applies

Cosmetics
Subtl's Stak 2.0 disrupts the cosmetics industry with its customizable and space-saving makeup stacks.
Sustainable Packaging
Subtl's Stak 2.0 disrupts the sustainable packaging industry by introducing refillable designs and mono-material technology.
Beauty Minimalism
Subtl's Stak 2.0 caters to the beauty minimalism trend with its compact and versatile stackable formulas.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 85%
Activity 81%
Freshness 19%