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Direct-to-Consumer Seating Solutions

The 'SSD Chair' is Strong, Simple and Built to Last

— April 3, 2019 — Art & Design
The 'SSD Chair' is a premium piece of furniture for the home that aims to deliver an exceptionally high-quality product to consumers without the need for brick-and-mortar stores.

Designed by TIPTOE, the chair features a metal tube frame that is paired with a plywood seat and backrest, which arrive to the consumer in a flatpack manner that take only a matter of minutes to be put together. The chair comes in several natural finish options and boasts an ultra-strong aesthetic that makes it perfect for use as a dining room seat, desk chair and beyond.

The 'SSD Chair' -- which stands for "Simple, Strong and Durable" -- is positioned to last for at least 20 years to put a focus on sustainability in a move against fast fashion furniture.
Trend Themes
1. Direct-to-consumer Furniture - The trend of delivering high-quality furniture directly to consumers, just like TIPTOE's SSD Chair, highlights an opportunity for companies to save on overhead costs and create unique customer experiences online.
2. Sustainable Furniture - The SSD chair is designed to last for at least 20 years, representing a new trend in the furniture industry for high-quality, long-lasting pieces that reduce waste and promote sustainable practices.
3. Flatpack Furniture - The flatpack concept behind the SSD Chair is a growing trend in the furniture industry to reduce shipping costs and promote sustainability while offering consumers a hassle-free assembly process.
Industry Implications
1. Furniture - The furniture industry has an opportunity to embrace direct-to-consumer models, offer sustainable options, and promote flatpack furniture as a way to innovate and stand out in the market.
2. E-commerce - E-commerce companies can leverage the trend of direct-to-consumer furniture and offer unique online experiences and customization options, as well as promoting sustainable and flatpack furniture.
3. Sustainability - The trend towards sustainable furniture manufacturing provides opportunities for innovations in the production process, material sourcing, and product design in industries spanning furniture manufacturing to logistics and shipping.
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