Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Simon Howie's New Product Puts a Plant-Based Spin on a Scottish Staple

Square sausage, also known as sausage slice or Lorne, is a traditional Scottish food that is usually made from a combination of minced meat, dry bread and spices. Simon Howie, aka The Scottish Butcher, recently launched a vegetarian version of the breakfast food as a completely meatless option for those who are interested in flexitarian eating.

It is said that "Simon Howie currently sells 13 tonnes of beef Lorne every week, equating to almost 10 million slices per year." Now, The Scottish Butcher is making its all-vegetarian version of the sausage available in Scottish supermarkets.

The plant-based square sausage is made with a base of soya and stands out as the third vegetarian product available from The Scottish Butcher; previously introduced products include others like Vegetarian Haggis and Wee Veggie haggis that also reinterpret classic Scottish fare.