Square One Coffee Roasters, a Melbourne-based roastery and cafe, has recently introduced new packaging for its whole coffee beans, and the design diverges from the standard shape of coffee bean packaging. Typically, roasters opt for soft bags to hold their beans, but Square One Coffee Roasters is looking to demonstrate the quality of its beans through its packaging, with a cylindrical canister that's covered with a hypnotic design.
The packaging has a mesh-like texture, and the colored material covers a white backing. This incredibly fine alternation of color confuses the eye, leading to ever-changing patterns across the surface of the can. That intricate design is also part of Square One's overarching brand strategy, with the patterned and colored circles standing in for the brand as a whole.
What's Driving This Trend
- Hypnotic Packaging
- The mesmerizing design of Square One Coffee Roasters' cylindrical canister packaging presents an opportunity for brands to create captivating packaging designs that engage consumers.
- Cylindrical Packaging
- The departure from traditional soft bags in favor of cylindrical canisters by Square One Coffee Roasters leads to a disruptive innovation opportunity for packaging companies to explore alternative packaging shapes.
- Mesh-like Texture
- The unique mesh-like texture on Square One Coffee Roasters' coffee canisters prompts innovation in material design, offering opportunities for companies to create textured packaging that stands out on the shelves.
Who This Affects Most
- Coffee Roasting
- The introduction of hypnotic cylindrical canisters by Square One Coffee Roasters opens up opportunities for other coffee roasting companies to differentiate their packaging and enhance brand identity.
- Packaging Design
- The use of cylindrical canisters by Square One Coffee Roasters as an alternative to traditional soft bags sparks innovation opportunities for packaging designers to create visually striking and functional packaging solutions.
- Material Design
- The mesh-like texture on Square One Coffee Roasters' coffee canisters presents a disruptive innovation opportunity for material designers to develop unique textures and finishes for product packaging in various industries.
