Square One Coffee Roasters' Packaging is Mesmerizing

 - Nov 27, 2017
References: squareonecoffee.au & thedieline
Square One Coffee Roasters, a Melbourne-based roastery and cafe, has recently introduced new packaging for its whole coffee beans, and the design diverges from the standard shape of coffee bean packaging. Typically, roasters opt for soft bags to hold their beans, but Square One Coffee Roasters is looking to demonstrate the quality of its beans through its packaging, with a cylindrical canister that's covered with a hypnotic design.

The packaging has a mesh-like texture, and the colored material covers a white backing. This incredibly fine alternation of color confuses the eye, leading to ever-changing patterns across the surface of the can. That intricate design is also part of Square One's overarching brand strategy, with the patterned and colored circles standing in for the brand as a whole.