Product placement has come to the home, courtesy of the latest Sprint Instinct ad campaign. Sprint is offering you $20 to shamelessly insert their new phone into your beloved memories. Then, upload to YouTube, and 'BAM', twenty dollars.
The clever campaign, titled 'Sell Out', can be found throughout Trend Hunter. The video notes, "Nothing is more precious than family moments, except maybe twenty bucks. This summer turn your loved ones into cash with blatant product placement. Sprint will pay you to shamelessly insert our phone into your family movie."
Here are some great examples (from Srpint) of how to sell out your family (I love this):
Product Placement in the Home
More Stats +/-
50 Gifts for Activists
Astronaut-Inspired Limited Edition Chairs
Sleep Wellness Retail Experiences
Science-Inspired Sneaker Releases
Torontonian Dog Apparel