Springfield Butchers in Australia is attempting to change people's perceptions of grocery store delis, with a sleek and sophisticated department re-design that's full of vibrant reds and gorgeous stainless steel detailing.
Deviating from the standard, more clinical look of most meat departments, Springfield Butchers offers an aesthetically pleasing and cozy in-store experience for its shoppers. The recently updated department now features vintage industrial lighting and an exposed brick back drop. Most notably, is the new signage, which reads 'Butcher,' that hangs from the ceiling, giving the space an unavoidable distinction.
The store's revitalized interior was designed to be reflective of the the high-quality food that's being sold, while creating a comfortable environment for consumers to browse, ask questions and make purchases.