Lucky Foods rolled out new branding and packaging for products like its Lucky Spring Rolls, which were the first product launched by the company. The plant-based and certified vegan rolls are available in four flavors with traditional flour-based and gluten-free wrappers.
The traditional spring rolls that are available from Lucky Foods include hand-rolled, fully cooked and vegetable-filled varieties like Thai Style and Chicken Flavor—which is plant-based and vegan-friendly. The refreshed packaging for these products is more colorful than before and emphasizes the ingredients in more detail. At a glance, consumers are also easily able to see that the products come with their own sauces and can be prepared in just a few minutes.
Image Credit: Lucky Foods
Key Themes Behind This Trend
- Plant-based Convenience
- There is an opportunity for food companies to innovate and introduce more plant-based convenience options like Lucky Foods' Spring Rolls.
- Sustainable Packaging
- Food companies can explore sustainable packaging solutions to enhance their brand image and appeal to environmentally conscious consumers like Lucky Foods' refreshed packaging.
- Gluten-free Alternatives
- There is room for the food industry to offer more gluten-free alternatives like Lucky Foods' gluten-free spring rolls to cater to consumers with specific dietary needs.
Where This Applies
- Plant-based Food
- The plant-based food industry has an opportunity to expand its product offerings and provide more innovative and convenient options like Lucky Foods' spring rolls.
- Packaging
- Packaging companies can offer more sustainable and eco-friendly options to food companies like Lucky Foods to help reduce waste and appeal to consumers.
- Gluten-free Food
- The gluten-free food industry can explore more options for traditional gluten-containing foods like Lucky Foods' gluten-free spring rolls.
