There are a growing number of non-toxic and natural deodorant products on the market, but Pit Liquor sets itself apart by producing one that is made with whiskey, vodka and "other entirely edible, entirely body-friendly ingredients."
What makes Pit Liquor so effective is the use of an quality organic liquor with a high alcohol content. The deodorants are formulated to kill bacteria and neutralize odors with a number of unique scent blends like: Whiskey Lavender, Whiskey Vanilla, Whiskey Black Pepper and Unscented Vodka. To accent the fragrances, the spray-on deodorant bottles contain real sprigs of lavender, vanilla bean pod slices, whole cloves and peppercorns. Each organic ingredient is locally, environmentally, ethically and consciously sourced.
Pit Liquor is currently crowdfunding on Kickstarter and has already surpassed its initial funding goals.
Why This Trend Is Growing
- Natural Deodorants
- The trend of natural deodorants continues to grow, with Pit Liquor using whiskey as a unique ingredient.
- Scent Blends
- Consumers are increasingly seeking unique and personalized scents, as seen in Pit Liquor's whiskey-based deodorant options.
- Locally-sourced Ingredients
- The use of locally, ethically, and consciously sourced ingredients is a rising trend in the deodorant industry, as exemplified by Pit Liquor.
Industries Being Reshaped
- Personal Care Products
- There is an opportunity for disruption in the personal care industry, specifically in the deodorant sector, by offering innovative and natural alternatives like whiskey-based deodorants.
- Alcohol Industry
- The alcohol industry could explore the potential of expanding into the personal care market by creating unique, alcohol-based products such as deodorants.
- Crowdfunding Platforms
- The success of Pit Liquor's crowdfunding campaign demonstrates the potential for disruption and innovation within the crowdfunding industry for unique and unconventional offerings.
