The 'Sports Locks' InStyle UK editorial is featured in the style publication's March 2013 issue. IMG face Mak Weinman stars in the monochromatic fashion story that is captured by photographer Tony Kim's lens.
The model is outfitted by wardrobe stylist Amanda Bellan who dresses her in a number of sporty ensembles that range from tennis inspired frocks and perforated knits to modernized track suit pairings.
The 'Sports Locks' InStyle UK editorial is a girly and sophisticated take on classic sportswear silhouettes. This striking portrait series combines sleek and modern athletic staples along with bowed hair accessories that give ensembles a youthful air. Mak also sports demure hair and makeup looks by Atelier Management's hair guru Kayla MiChele and beauty artist Jodie Bolandcosmetic.
What's Driving This Trend
- Modern Athleticwear
- Business professionals in the fashion industry can explore creating modernized athletic clothing with a feminine take.
- Sporty Fashion Photography
- There is an opportunity to capitalize on creating and marketing sporty fashion photography for editorial features.
- Bowed Hair Accessories
- Entrepreneurs in the hair accessory industry can explore creating bow accessories to accompany modern athleticwear.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the trend towards modern athleticwear with a feminine touch.
- Photography
- Photography agencies can capitalize on the visual appeal of sporty fashion photography for editorial features.
- Hair Accessories
- Companies in the hair accessory industry can create and market bow accessories to accompany modern athleticwear.
