Mango, Blueberry Lemon and Prickly Pear are the three flavors of Honcho's artisanal spiked agua frescas inspired by Latin American recipes and ingredients. The refreshing 100-calorie beverages are made with a combination of all-natural fruit nectar, fresh water sourced from the Sierra Mountains and Honcho's own tropical fruit wine.
The full-flavor fruit beverages come in at 4.0% ABV and they're conveniently canned so that adults can enjoy them on the go. The brand was inspired to create a new and all-natural twist on a favorite Latin American drink, especially with the growing popularity of ready-to-drink fruit alcoholic beverages. The brand sets itself apart with bold and refreshing flavor that "offers all the vibrant flavor of a craft cocktail or fruit seltzer without sugar-based alcohol additives."
What's Driving This Trend
- Spiked Agua Frescas
- Honcho's low calorie and all-natural Spiked Agua Frescas is a novel addition to the ready-to-drink fruit alcoholic beverages trend.
- 100-calorie Beverages
- The introduction of Honcho's 100-calorie beverages serves the trend of health-conscious consumers who seek an alternative to high-calorie drinks.
- Canned Ready-to-drink Cocktails
- Honcho's convenient canned cocktails reflects the growing popularity of ready-to-drink cocktails for the on-the-go lifestyle.
Who This Affects Most
- Alcoholic Beverages
- Honcho's Spiked Agua Frescas is disrupting the traditional alcoholic beverages market with its all-natural ingredients and low calorie offer, reflecting the growing need for healthier alternatives.
- Canned Food and Beverage
- Honcho's canned beverages appeal to busy consumers who seek convenience and portability, contributing to the expanding canned food and beverage industry.
- Latin American Inspired Beverages
- Honcho's Spiked Agua Frescas embraces Latin American flavors, engaging the trend of globally inspired beers and spirits, and in turn disrupting the on-premise beverages market.
