Inspired by consumers combining Jumex fruit nectars with alcohol, Grupo Jumex and AriZona Beverages Company teamed up to launch Jumex Hard, a malt-based hard nectar in a can. Available in bold, refreshing fruit flavors like Mango, Guava, Strawberry and Pineapple-Coconut, Jumex Hard saves convenience-focused consumers the hassle of mixing.
The rise of hard beverages, especially hard juices, reflects adults' desire for the sweetness of juicy fruit flavors combined with a touch of alcohol, offering a refreshing and enjoyable way to unwind without sacrificing taste. Across the board, the introductory Jumex Hard lineup comes in at 5% ABV, offering an alternative to hard teas, hard sodas and hard lemonade that still delivers the vibrant, refreshing flavors consumers crave to quench their thirst on the go.
Why This Trend Is Growing
- Fruit-infused Alcopops
- Malt-based hard nectars blend alcohol with bold fruit flavors, creating a new category of sweet, refreshing alcoholic beverages.
- Convenience-focused Mixology
- Ready-to-drink fruit nectars with alcohol offer a convenient solution for consumers who enjoy mixed drinks without the prep.
- Alternative Hard Beverages
- Malt-based fruit nectars provide a variety of options for those seeking alternatives to the traditional hard teas, sodas, and lemonades.
Industries Being Reshaped
- Alcoholic Beverages
- The introduction of hard fruit nectars capitalizes on emerging consumer interest in diverse, flavorful alcoholic drink options.
- Convenience Foods and Drinks
- Products like Jumex Hard cater to a market seeking quick and easy solutions without compromising on flavor or enjoyment.
- Non-alcoholic Beverage Crossovers
- The trend of combining fruit nectars with alcohol showcases potential for non-alcoholic beverage brands to branch into the alcoholic sector.
