Omsom and Luke's Lobster, the two New England-based food retailers, have debuted the 'Spicy Mala Lobster Roll' and the 'Omsom Lobster Tail' collaborative menu items. These items were created in honor of Asian American and Pacific Islander Heritage Month, which is the month of May, as both companies have ties to these heritages. Both companies announced their commitment to donate $1 from each lobster roll and a certain portion of the proceeds from the lobster tail packs to the 'Immigrant History Initiative.' This is a nonprofit organization dedicated to empowering immigrant communities.
The Spicy Mala Lobster Roll is made with Omsom's spicy mala sauce and is available at Luke's Lobster locations in single-serving sizes. The Omsom Lobster Tails, on the other hand, are available in packs of five 6-oz tails online at Luke's Lobster's website.
Image Credit: Luke's Lobster, Omsom
What Makes This Trend Stand Out
- Charitable Food Collaborations
- There may be an opportunity for food companies to collaborate with non-profits to support local communities and support causes.
- Cultural Heritage Awareness Marketing
- Creating products that celebrate cultural heritage can help businesses connect with their customers and foster a sense of belonging and inclusivity.
- Social Responsibility Partnerships
- Partnering with non-profit organizations to donate a portion of sales from products can help businesses show their commitment to social responsibility.
Sectors Adopting This
- Food and Beverage
- The food industry can explore ways to collaborate with non-profit organizations to support local communities and charitable causes.
- Marketing and Advertising
- Marketing and advertising agencies can help businesses develop culturally-appropriate campaigns that foster a sense of inclusivity and support cultural heritage causes.
- Non-profit
- Non-profit organizations can seek out partnerships with businesses to empower immigrant communities and other social causes they represent.
