Egghead Fashion

The SPELLBOUND 2010 Fall Collection Will Make You Smarter Just By Wearing It

If there's one way to suck up and get bonus points from your professor, it's to dress like them--works every time. The SPELLBOUND 2010 Fall collection offers everything you'll ever need to look like the quintessential giver of knowledge. This line has tweed coats and wool vests coming out the yin yang.

The SPELLBOUND 2010 Fall collection comes from a Japanese label little known outside of Japan, but which is trying to create a stronger presence abroad. The universal appeal of the denim selections featured here means this brand will have no problem breaking through North American fashion barriers.

Educator-inspired Fashion
Creating fashion collections inspired by the clothing of professors and educators presents a disruptive innovation opportunity in the fashion industry.
Global Expansion of Japanese Fashion Brands
Japanese fashion brands, like SPELLBOUND, expanding their presence abroad offers a disruptive innovation opportunity in the international fashion market.
Universal Appeal of Denim Selections
The universal appeal of denim selections in the SPELLBOUND 2010 Fall collection presents a disruptive innovation opportunity for denim manufacturers and retailers.

Where This Applies

Fashion Industry
The fashion industry can explore the disruptive innovation opportunities presented by creating educator-inspired fashion collections.
International Fashion Market
Expanding the presence of Japanese fashion brands, like SPELLBOUND, presents disruptive innovation opportunities in the international fashion market.
Denim Manufacturing and Retail
The universal appeal of denim selections in the SPELLBOUND 2010 Fall collection offers disruptive innovation opportunities for denim manufacturers and retailers.
SCORE
2.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 6%
Freshness 8%