The UA HOVR speed running shoes are one of the latest footwear styles from Under Armour designed with comfort, speed and style in mind to keep avid runners supported at all times. The shoes are built with a Vibram LiteBase sole to deliver impressive traction when running on uneven terrain, while the brand's patented HOVR cushioning ensures comfort in every step. The shoe also features an Ortholite sockliner that's crafted out of recycled materials to give it a more eco-friendly profile, while still being orthopedic-approved.
The UA HOVR speed running shoes have a set of 3D overlays that are placed strategically to maximize security with wear. Priced at $130 per pair, the sneakers have an open cell tongue design to maximize airflow.
What Makes This Trend Stand Out
- Rugged Running Shoes
- Opportunity for brands to create running shoes specifically designed for rough terrains and challenging environments, with additional features such as Vibram LiteBase soles, 3D overlays and eco-friendly materials like recycled Ortholite sockliners.
- Eco-friendly Footwear
- Opportunity for footwear companies to incorporate sustainable materials, like those made from recycled sources, in their products for a more environmentally conscious customer base.
- Comfortable Athleisure
- Opportunity to create shoes that prioritize comfort and support for athletic activities, but also stylish enough to wear casually in everyday settings.
Sectors Adopting This
- Sports Footwear
- Companies in the sports footwear industry can use advancements in technology and materials to create new running shoes designed for rugged terrains and incorporate eco-friendly features for sustainability.
- Sustainable Fashion
- The UA HOVR speed running shoes are just one example of how sustainable fashion can be integrated into athletic wear. Brands have a growing opportunity to incorporate eco-friendly materials into their designs at a time when sustainability and eco-friendliness is an important factor for many customers.
- Athleisure Retail
- Stores could focus in providing athletic footwear that is versatile enough for casual, everyday wear without compromising comfort and support for athletic activites.
