Spring-Ready Gardening Essentials

NEIGHBORHOOD and Specimen Research Laboratory Prepare for SS20

NEIGHBORHOOD and Specimen Research Laboratory join forces once again to prepare for the coming of Spring upon us. The latest collaborative collection features a selection of gardening essentials that includes a pot, a set of soil scoopers, and a pressure sprayer.

The pressure sprayer is complete in a neon color with black accents to contrast and boasts a short and wide structure. The top piece is in black with bright highlights at the top cap, the gripped handle, and the spray nozzle. It is adorned in branding details that nod to both contributing efforts along with the spray's volume on the side of the bottle. The soil scoopers are made in collaboration with OWL CRAFT -- all of them are durable due to the oil-resistant polyamide construction.

Image Credit: NEIGHBORHOOD

Gardening Gear for Urban Living
New gardening products designed for city dwellers to make it easier to grow greenery in small spaces.
Collaborations for Unique Gardening Products
More fashion and lifestyle brands collaborating with garden equipment makers to create stylish gardening items.
Sustainability-focused Gardening Essentials
Increasing focus on environmentally-friendly and reusable materials for gardening tools and equipment.

Who This Affects Most

Fashion and Lifestyle
Fashion and lifestyle brands are exploring collaboration opportunities with gardening equipment makers to appeal to a new customer base.
Green Living
Growing consumer interest in sustainable and eco-friendly solutions is driving innovation in the gardening and outdoor living industries.
Home Decor and Furnishing
Gardening products that are stylish and complement home interiors are likely to be popular among homeowners looking to add a natural touch to their living spaces.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 16%
Freshness 9%

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