To mark its 50th anniversary, Cadbury created a special plate with a commemorative design that ties in with its Golden Goobilee celebrations. The plate was created in collaboration with UK China manufacturers Duchess China and the limited-edition design will be sold on Depop. All of the plates will be sequentially priced from £1 up to £50 and all of the proceeds from the sale of the commemorative plates will go towards supporting The Trussell Trust.
To support the launch of these special plates, Cadbury teamed up with Carat, LadBible and Twitter for takeover experiences, video content and editorial coverage. There's also an accompanying ad that shows the limited-edition Cadbury plates literally being dropped to announce their arrival.