Ales Villegas Stages a Spatial Battle at the Galería Die Ecke
Jessica Marcel — April 1, 2010 — Art & Design
References: batallaespacial.blogspot & mocoloco
This Batalla Espacial, or Spatial Battle in English, was staged by Chilean artist Ales Villegas. Villegas has filled the GalerÃa Die Ecke with paper mache creations that resemble normal furniture.
By recreating normal furniture in an art space, Ales Villegas makes us think about what these objects actually are. Spatial Battle removes the desks and dressers from their normal surroundings, making us see them for what they actually are.
Implications - Consumers are drawn towards new design that evokes the future. Their conception of the future has greatly informed mass media. Companies looking to form a deeper connection with youth demographics can do so by drawing on popular representations of the future when conceiving their designs.
By recreating normal furniture in an art space, Ales Villegas makes us think about what these objects actually are. Spatial Battle removes the desks and dressers from their normal surroundings, making us see them for what they actually are.
Implications - Consumers are drawn towards new design that evokes the future. Their conception of the future has greatly informed mass media. Companies looking to form a deeper connection with youth demographics can do so by drawing on popular representations of the future when conceiving their designs.
Trend Themes
1. Future-inspired Design - Exploring new design that evokes the future can attract consumers and create a deeper connection with youth demographics.
2. Recontextualizing Everyday Objects - Transforming normal furniture in art spaces challenges our perception of these objects and encourages us to think about their true essence.
3. Experiential Art Installations - Immersive art installations, like Ales Villegas' Spatial Battle, engage viewers in a unique and interactive way.
Industry Implications
1. Furniture - The furniture industry can disrupt traditional design concepts by exploring future-inspired designs and recontextualizing everyday objects.
2. Art - The art industry can embrace experiential installations to engage and captivate viewers, pushing the boundaries of traditional exhibitions.
3. Marketing and Advertising - Marketing and advertising professionals can incorporate future-oriented design elements to appeal to younger audiences and create a stronger brand connection.
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