Beyond is widening Beyond Immerse with three fruit-forward flavors, giving the sparkling protein drink a larger menu around its clear-style canned format. The line now includes Watermelon Strawberry, Limoncello Ginger and Yuzu Grapefruit alongside the original drink.
Watermelon Strawberry is available now through Beyond's online store, where a case of 12 costs $45.99. The full line keeps about 110 calories per can while staying fully plant-based, so the drink reads more like a flavored refreshment than a heavy shake.
At 20g of plant protein, Beyond Immerse sits in the overlap between protein recovery and casual sipping. The added flavors broaden that space for shoppers who want a protein drink with more of a beverage profile and less of a gym-only feel.
Image Credit: Beyond Meat
Why This Trend Is Growing
- Clear Protein Refreshments
- Transparent, sparkling formats are repositioning protein drinks as light daily beverages rather than dense post-workout shakes.
- Fruit-forward Functional Sips
- Layered fruit flavors create room for functional drinks that feel closer to premium sodas, spritzers, and flavored waters.
- Plant-based Performance Drinks
- Plant-derived protein in convenient cans expands the appeal of recovery beverages to flexitarian consumers seeking cleaner everyday nutrition.
Industries Being Reshaped
- Functional Beverages
- The category is being reshaped by hybrid products that combine hydration, flavor, and performance nutrition in mainstream-ready formats.
- Sports Nutrition
- Casual drinking occasions are broadening the market beyond gyms, enabling protein products to fit commuting, workday, and social routines.
- Plant-based Foods
- Protein innovation in beverage form gives plant-based brands new access to consumers who prioritize convenience over traditional meat or dairy alternatives.
