Macro-minded consumers are increasingly on the hunt for new ways to boost their nutritional intake, so brands are taking notice with new options that surprise and delight like with the C4 Sparkling Protein drinks.
The drink range builds on the brand's process for pre-workout supplements, energy drinks and nootropic beverages, and transforms the humble protein beverage into a crisp alternative. The beverage is formulated with clear whey protein isolate to give it 20-grams of protein and 95-calories to work well for consumers seeking out a more refreshing option compared to creamy alternatives. The effervescent profile of the drinks give them a crisper formulation to work well for enjoyment on its own or with food.
The C4 Sparkling Protein drinks are priced at $2.98 each and will come in two flavors to start including Cherry Vanilla and Strawberry Watermelon.
