KAPITAL Unveils a New Graphic Outerwear Design for the FW19 Season
References: kapital-webshop.jp & hypebeast
Fashion brand KAPITAL continues to add to its Fall/Winter 2019 selection with the new black souvenir jacket design with a vivid graphic across the entire piece. The outerwear features the signature skeleton graphic informed through embroidery methods on the front, the sleeves, and back of the piece.
It is constructed from a soft velvet textile that is then complimented with a dual tonal cotton ribbing accent at the collars and cuffs in red. The front of the souvenir jacket highlights the rib cafe that is opened down the middle to feature the zippered enclosure with silver tonal hardware. The back is also made to look like the back of the rib cage to follow the same theme. Rounding out the jacket is a padded chain stitch quilting.
Image Credit: KAPITAL
It is constructed from a soft velvet textile that is then complimented with a dual tonal cotton ribbing accent at the collars and cuffs in red. The front of the souvenir jacket highlights the rib cafe that is opened down the middle to feature the zippered enclosure with silver tonal hardware. The back is also made to look like the back of the rib cage to follow the same theme. Rounding out the jacket is a padded chain stitch quilting.
Image Credit: KAPITAL
Trend Themes
1. Graphic Outerwear Designs - The trend for bold and imaginative graphic designs has opened opportunities for apparel brands to innovate in city wear fashion and offer personalized clothing to consumers.
2. Textile Innovation Trend - The trend towards using innovative textiles has opened opportunities for apparel producers to make unique and functional clothing with the use of soft velvet textiles that are complimented with a dual tonal cotton ribbing accent at the collars and cuffs in red.
3. Skeleton Pattern Trend - The trend towards using skeleton patterns on clothing has opened opportunities for apparel designers to create bold and distinctive patterns that appeal to consumers looking for unconventional statement pieces.
Industry Implications
1. Apparel Industry - With the potential of using innovative textiles and unique patterns apparel industry is presented with disruptive investments opportunities that target the fashion enthusiasts looking for unique statement apparel.
2. Textile Industry - The potential of using innovative textiles now has a broader market opportunity through cooperation with the fashion industry, which presents disruptive investment opportunities for the textile industry to create soft and functional yet unique textiles to meet the growing demand.
3. Retail Industry - The trend towards personalized clothing and creative graphic designs presents the retail industry with disruptive innovations that can invigorate its sales and offerings by offering bespoke apparels that cater to the consumers' unique tastes and preferences.
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