Hot on the heels of its new Baja Blast Birthday Freeze, Taco Bell has just released the new Sour Strawberry Skittles Freeze. Though far more tart than the Baja Blast Birthday Freeze, the new slushie is perfect for fans of sour candy.
The new Sour Strawberry Skittles Freeze is a cool, slushie-like drink that allows you to truly "taste the rainbow." The drink starts with plenty of ice, which is then blended with strawberry flavoring and a tantalizingly tart swirl that is reminiscent of Skittles candy. The result is a sweet and sour flavor combination that will have your lips puckering in the best way possible.
The new Sour Strawberry Skittles Freeze is available at participating Taco Bell locations for a limited time.
Image Credit: <i> Taco Bell.</i>
Key Themes Behind This Trend
- Sour Candy Beverages
- The popularity of sour flavored drinks with a wide audience creates an opportunity for food and beverage companies to prototype new menu items.
- Fruit-flavored Slushies
- New flavor combinations for frozen drinks can provide unique experiences that can differentiate product offerings in a crowded market.
- Limited-time Offerings
- Creating a sense of urgency in product promotion through time-bound product variations encourages repeat visits to the establishment.
Where This Applies
- Fast Food
- The fast food industry can utilize this trend to add refreshing summer drink items to their menu along with seasonal food options to attract more customers.
- Beverage Industry
- Slushies have been around for a long time, but new product flavors and marketing plans can successfully target younger audiences while competing with other sugary drinks in the market.
- Flavors and Ingredients Industry
- The flavors and ingredients industry can target food and beverage companies by offering new ingredients that can create unique beverage experiences and enhance popular flavors like strawberry.
