The Sour Lemon Candy campaign shows that this candied treat is so sour, it will feel like someone has popped off one's head and is squeezing it tightly in their hand. This feeling is hilarious visualized in the print ads to great effect. Although clearly doctored, the images are imaginative enough to reel in all fans of this candy, from children to grandparents and everyone in between.
Conceived and executed by Bangkok Showcase, an ad agency based in Bangkok, Thailand, the Sour Lemon Candy campaign was art directed by Sakon Khanawuthikarn with creative direction by Chokchai Tupanyakanok. Set on a bright yellow backdrop, which clearly mimics the hue of the candy itself, the heads and hands were photographed by Srimongkol Phachonkaew, expertly manipulated by Pattarasak Sitthisroung and retouched by Tochapon Thananatrajdee.
What Makes This Trend Stand Out
- Visualized Ad Campaigns
- Opportunity for brands to create imaginative and visually appealing campaigns to capture the attention of consumers.
- Humorous Marketing Tactics
- Brands can explore humor in advertising to engage and resonate with a wide range of target audiences.
- Emotional Connection Through Imagery
- Using surreal or exaggerated visuals in ads to evoke emotions and create memorable experiences for consumers.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunities in creating innovative and visually striking campaigns for brands.
- Candy and Confectionery
- Opportunities to leverage creative and humorous marketing tactics to attract consumers and stand out in a competitive market.
- Photography and Image Manipulation
- Opportunity to provide services for retouching and manipulating visuals in advertising campaigns to create captivating imagery.
