William Tozer Associates' 'Soupcon Brut' sounds like an oxymoron: its a Victorian home with interior design inspired by brutalism. The paradox is real though, as the London-based studio outfitted the interior of the family home to mirror the brutalist estate that is visible through its backyard.
Behind the terrace of the home sits the Abbey Road housing co-op, an estate built in the 60s. The private homes in the area are uniformly Victorian, so Tozer sought to merge the divergent styles as much as possible with Soupcon Brut.
Victorian and brutalism are indeed discrete styles; an architecture masters student might even write a thesis about the bareness of the latter being a direct gesture away from the rigid flourishes of the former. Nonetheless, Soupcon Brut blends them effortlessly.
What's Driving This Trend
- Victorian-brutalist Fusion
- Designing spaces that blend the contradictory styles of Victorian and Brutalist, teasing new aesthetics that fascinate homebuyers.
- Backyard-inspired Interiors
- Bringing the beauty of surrounding brutalist estates into private homes, inspiring innovation in interior design.
- Contrasting Period Designs
- Mixing divergent home aesthetics and styles through smart design to create a unique combination.
Who This Affects Most
- Architecture
- Innovative architecture firms can leverage the contrasting architectural styles of different eras to create a unique fusion.
- Real Estate
- Real estate marketers can target urban buyers passionate about innovative and unique homes.
- Interior Design
- Interior designers that seamlessly merge opposing styles can create new looks and sustainable aesthetics that delight and surprise homeowners.
