In an effort to refresh its business model, the Campbell Soup Co. is now testing an online soup delivery service that will deliver premium soups directly to the homes of consumers.. As it stands, the program is only being introduced to a domestic market as a pilot test. With this service, consumers will be able to browse online for a variety of canned soups, place an order and have it conveniently shipped to their home.
With the rise of healthy eating, it has been noted that a growing number of consumers are sticking to shopping the perimeter of a supermarket, which is where the fresh foods are kept. To make it easier for consumers to get their hands on packaged goods like soup, which can typically only be found in the middle aisles of a store, Campbell Soup Co. is set to challenge the traditional CPG model.
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