Compare the 'SoundTank' to any hip hop artist's expensive stereo system, and it will be difficult to compete with Nik Nowak's monstrosity of a conception.
Take an army tank, a couple of speakers, drum machines and you will start to understand the design of Nowak's SoundTank. The Berlin-based artist has created an abomination of a stereo system that looks insane (in a good way), and will probably drive any neighbor nuts if used during a party. Once this bad boy opens up, it reveals a seat and several pieces of DJ equipment including a drum machine, microphones and other contraptions made for a good time. With a booth included, the SoundTank is almost like a hybrid of larger-than-life stereos and high-tech DJ systems. Watch this monstrosity in action here.
Key Themes Behind This Trend
- Modular Audio Systems
- Develop customizable audio systems that can be pieced together like Lego blocks, with interchangeable components and innovative design options.
- Integrated Event Systems
- Integrate multiple event systems, like audio and lighting, into one cohesive unit that can be easily transported and set up for events of all sizes.
- Audio Equipment Leasing
- Offer lease options for high-quality audio equipment, including DJ systems, for individuals and event companies who want to create impactful experiences without the costly investment of purchasing their own systems.
Where This Applies
- Music Production Industry
- Opportunity to expand product offerings in the form of modular audio systems, allowing for more customization and affordability for the modern musician.
- Event Planning Industry
- Develop and sell integrated event systems that allow for an all-in-one solution for sound and lighting, profit from both rental and event planning services.
- Audio Equipment Rental Industry
- Leverage the opportunity to offer a wide-ranging lease option for high-quality audio equipment, including DJ systems with the latest technology for superior experiences clients can enjoy at events and parties.
