Sound by SoundCloud Encourages You to Hear Differently
Luke Geoghegan — October 19, 2011 — Marketing
References: soundcloud
Ever-popular audio platform SoundCloud has pulled together a beautifully shot, mini-video documentary simply titled Sound by SoundCloud. The three and a half minute short explores the relevance of sound in a modern context, and encourages viewers to drop the filter built up to the ambient and "non-essential" sounds in everyday life.
The film includes contributions from music notables such as producer Moby, British singer/songwriter/performer Imogen Heap, Human League and Heaven 17 founder member and producer Martyn Ware, as well as a selection of sound academics and what SoundCloud calls "sonic thinkers."
Already just shy of 100,000 views on Vimeo since going live a few days ago, Sound by SoundCloud is worth watching, if only to remind yourself to listen a little harder when out and about, and not to let all this good stuff pass you by.
The film includes contributions from music notables such as producer Moby, British singer/songwriter/performer Imogen Heap, Human League and Heaven 17 founder member and producer Martyn Ware, as well as a selection of sound academics and what SoundCloud calls "sonic thinkers."
Already just shy of 100,000 views on Vimeo since going live a few days ago, Sound by SoundCloud is worth watching, if only to remind yourself to listen a little harder when out and about, and not to let all this good stuff pass you by.
Trend Themes
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Audio Appreciation — The trend of embracing and appreciating the sounds in everyday life presents an opportunity for businesses to develop products and services that enhance the auditory experience.
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Visual Soundscapes — The trend of combining sound and visuals in creative ways opens up possibilities for industries to create immersive multimedia experiences that engage multiple senses.
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Sonic Storytelling — The trend of using sound as a storytelling medium provides an avenue for companies to explore innovative methods of communication and brand narrative.
Industry Implications
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Audio Technology — The audio technology industry can capitalize on the trend of audio appreciation by developing advanced sound recording, editing, and reproduction devices to enhance the listening experience.
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Entertainment — The entertainment industry can leverage the trend of visual soundscapes to create immersive experiences that combine music, film, and interactive elements for enhanced audience engagement.
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Marketing and Advertising — The marketing and advertising industry can adopt sonic storytelling techniques to create memorable and impactful campaigns that evoke emotions and connect with consumers on a deeper level.
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