Souldrops is a new Hungarian laundry detergent that enlisted the creative agency Republic Group to essentially redesign the entire concept of how these types of products should be presented on the market.
The brands sole focus was to reinvent how laundry detergents can be branded, an idea which would make it stand out significantly from its more traditional competitors. The collection of detergents was designed with cylindrical shapes similar to jugs, with each bottle featuring minimal branding and bright, monochrome colors. The design is also able to reflect the simple, environmentally conscious formulation of the products it contains.
The idea behind Souldrops is able to do an excellent job at significantly revolutionizing the ways in which the laundry detergent industry is able to present itself to consumers.