The Soreen Chocolate & Orange Mini Loaves are Cute and Tasty
Michael Hemsworth — February 27, 2020 — Marketing
References: soreen & talkingretail
The Soreen Chocolate & Orange Mini Loaves have been unveiled by the brand as a new Easter snack that will provide consumers with a tasty, delicious and healthy option to enjoy this spring. The loaves come in packs of five for £1, and are branded with a chromatically cute Easter scene on the packaging complete with springtime flowers and happy bunnies. This helps to make the snack loaves a perfect option for parents to give children when looking for a tasty yet healthy treat.
Marketing Director at Soreen Bethan Brown spoke on the Soreen Chocolate & Orange Mini Loaves saying, "In the lead up to the Easter break, which is traditionally a time of indulgence, we tend to find that parents are interested in healthier choices for their children. Our colorful packaging is perfectly fitting for Spring but offers families a tasty treat that comes in at under 100 calories per mini loaf (98kcal), consists of 50% less sugar and 67% less fat than the average Easter cake bar, as well as being a source of fibre.”
Marketing Director at Soreen Bethan Brown spoke on the Soreen Chocolate & Orange Mini Loaves saying, "In the lead up to the Easter break, which is traditionally a time of indulgence, we tend to find that parents are interested in healthier choices for their children. Our colorful packaging is perfectly fitting for Spring but offers families a tasty treat that comes in at under 100 calories per mini loaf (98kcal), consists of 50% less sugar and 67% less fat than the average Easter cake bar, as well as being a source of fibre.”
Trend Themes
1. Healthier Easter Snacks - Opportunity for brands to offer more tasty, colorful, and low-calorie Easter-themed snacks for families.
2. Alternative Holiday Treats - Opportunity for brands to provide healthier snack options during other holidays or special occasions.
3. Kids' Snack Innovation - Opportunity for brands to create appealing and nutritious snack options that are specifically marketed towards children.
Industry Implications
1. Food & Beverage - Brands in this industry can capitalize on the trend of healthier snack options by introducing new product lines or improving existing ones.
2. Retail - Retailers can partner with food brands to offer exclusive and innovative products which cater to customers' health concerns and needs.
3. Packaging - Companies in this industry can focus on creating attractive and eco-friendly packaging options for healthier snack options, especially for holiday-themed products.
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