The Soreen Chocolate & Orange Mini Loaves have been unveiled by the brand as a new Easter snack that will provide consumers with a tasty, delicious and healthy option to enjoy this spring. The loaves come in packs of five for £1, and are branded with a chromatically cute Easter scene on the packaging complete with springtime flowers and happy bunnies. This helps to make the snack loaves a perfect option for parents to give children when looking for a tasty yet healthy treat.
Marketing Director at Soreen Bethan Brown spoke on the Soreen Chocolate & Orange Mini Loaves saying, "In the lead up to the Easter break, which is traditionally a time of indulgence, we tend to find that parents are interested in healthier choices for their children. Our colorful packaging is perfectly fitting for Spring but offers families a tasty treat that comes in at under 100 calories per mini loaf (98kcal), consists of 50% less sugar and 67% less fat than the average Easter cake bar, as well as being a source of fibre.”
Why This Trend Is Growing
- Healthier Easter Snacks
- Opportunity for brands to offer more tasty, colorful, and low-calorie Easter-themed snacks for families.
- Alternative Holiday Treats
- Opportunity for brands to provide healthier snack options during other holidays or special occasions.
- Kids' Snack Innovation
- Opportunity for brands to create appealing and nutritious snack options that are specifically marketed towards children.
Industries Being Reshaped
- Food & Beverage
- Brands in this industry can capitalize on the trend of healthier snack options by introducing new product lines or improving existing ones.
- Retail
- Retailers can partner with food brands to offer exclusive and innovative products which cater to customers' health concerns and needs.
- Packaging
- Companies in this industry can focus on creating attractive and eco-friendly packaging options for healthier snack options, especially for holiday-themed products.
