Turning a Tiki Polynesian-styled decor space into a casually sophisticated American grill haven, the new concept identity for General Assembly mixes classic French with comfort Italian to create the hippest new bistro in Manhattan.
Created by restaurateurs Michael and Alan Stillman, the new sophisticated American grill concept is designed to look like a retro formal dining room with Art Nouveau touches. Designed by popular design group AvroKom, the chicest new place in town is bright and airy and features 170 seats, while still being able to keep the intimate cozy feeling of the space intact.
What makes this space special is that it pays homage to a time when dining out was a sophisticated affair, one that people would wear their finest attire for and get excited about. Hopefully General Assembly mimics not only the decor decadence but the attitude that came with is as well.