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Fishy Frozen Treats

'Sooshi' Ice Cream from New Zealand Natural

— June 4, 2010 — Lifestyle
Inspired by the rolls of fish, rice and seaweed otherwise known as sushi, 'Sooshi' ice cream is a cool treat thought up by New Zealand Natural. Made of real fruit, ice cream and a surrounding green apple-flavored strip, Sooshi is sure to be a hit this summer.

Sooshi ice cream flavors include vanilla or fruit, and the fruit puree fillings available are lemon, apricot, raspberry or blackcurrant. Chocolate replaces soy sauce as the dip of choice.
Trend Themes
1. Fruit-infused Ice Cream - Opportunity for creating unique and refreshing ice cream flavors by infusing real fruit into the ice cream base.
2. Novel Ice Cream Shapes - Disruptive potential in creating ice cream products that mimic popular food items, such as sushi rolls, to attract consumers seeking unique experiences.
3. Creative Ice Cream Pairings - Innovation opportunity lies in experimenting with unconventional flavor combinations and dipping sauces to enhance the ice cream eating experience.
Industry Implications
1. Ice Cream Manufacturing - Manufacturers can explore the production of fruit-infused ice cream products to cater to the demand for healthier dessert options.
2. Frozen Dessert Retail - Retailers have the opportunity to offer unique and novel ice cream shapes, like 'Sooshi', to attract customers looking for fun and Instagrammable treats.
3. Food and Beverage Packaging - Innovative packaging solutions can be developed specifically for ice cream products that mimic food items, like sushi, to enhance the consumer experience.
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