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Sony to Launch Gay Record Label

— January 13, 2006 — Business
Music giant Sony is launching a venture aimed at promoting talented gay and lesbian recording artists.
Record label Music With A Twist will send talent scouts across the US to discover new musicians.

Matt Farber, president of media firm Wilderness, which is teaming up with Sony, said the company's clout will make the new venture a significant one.

Several compilation albums and a syndicated radio programme are also planned as part of the collaboration.
Trend Themes
1. Music Industry Diversity - The launch of a gay record label by Sony indicates a trend towards promoting diversity and inclusion in the music industry, paving the way for more representation and opportunities for LGBTQ+ artists.
2. Niche Record Labels - The creation of Music With A Twist highlights a trend of niche record labels that cater to specific audiences, offering opportunities for artists who might not fit the traditional record label mold.
3. Diversity Marketing - The launch of Music With A Twist demonstrates a trend towards diversity marketing, where companies specifically target niche audiences and promote inclusivity in their marketing strategies.
Industry Implications
1. Music Industry - The music industry has the opportunity to embrace diversity and inclusivity, and create more opportunities for LGBTQ+ artists through niche labels and targeted marketing strategies.
2. Media and Entertainment Industry - The media and entertainment industry can follow Sony's example by promoting diversity and inclusivity with more niche labels and collaborations, offering more representation for underrepresented communities.
3. Marketing and Advertising Industry - The marketing and advertising industry has the opportunity to support diversity and inclusivity by targeting niche audiences with tailored campaigns and promoting representation in advertising and media.
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